Apple of Eden Trading, Unipessoal, Lda
Rua D.Afonso II, n.º 101
4445-086 Alfena Barreiro
Significant for Apple of Eden is their ability to adapt quickly to high fashion trends and transform them into unique individual creations. Inspiration can be found in the fashion-industry, high-end shoe collections or on travels, architecture and art; there is no limit. Due to it’s cooperation with the Portuguese manufacturers Apple of Eden has the ability to act fast, which means running a production for additional side collections independent from the main collections.
Apple of Eden’s target groups are young trendsetters or early adopters of latest fashion trends.
Their strategy is best value – in a mid-range price segment, summer models ranging from 60-100 Euro, winter boots from 70-160 Euro. There is a strong competition in this segment. Whereas most brands manufacture in the Middle-East, Apple of Eden obtains their materials mainly from Italy, Portugal and Spain. Only best leather and conscience components are used.
Very important is wearing comfort, functional design with a fashionable touch.
Friedrich’s and his teams motivation is to create divine shoes that make happy customers. Peek & Cloppenburg recognized this by selling Apple of Eden in their retail stores. Furthermore large shoe retailers such as Goertz, Breuninger or online shops like Frontlineshop, About You, Mirapodo, Edited as well as about 250 smaller shoe fashion and textile stores in Germany carry Apple of Eden shoes.
APPLE OF EDEN