Portugal strengthens its presence
in international fairs
2008-09-15 | APICCAPS,Set.08
The Portuguese footwear industry is reinforcing the presence in the main international fairs of the specialty. Since the beginning of the year this is the largest offensive of the Portuguese footwear abroad, with an investment of 8 million euros , involving more than 140 companies.
The high point of this promotional campaign is scheduled for the month of September and it will represent a strong presence in the main international fairs of this specialty.
Indeed, about 20 companies will participate either in the GDS (Dusseldorf, 12 – 14 September), in Modacalzado (Madrid 25 – 27 September), while in MICAM (Milan, 17-20 September), actually the largest fair of footwear in the world, the Portuguese presence increase its exhibitors. The Portuguese footwear marked, although in the recent weeks its participation in Las Vegas fair (WSA) and Poznan fair (Poznan Fashion Week) and earlier, in June 36 companies participated in the Expo Riva Schuh (Garda), where Portugal has the largest participation ever, with an increase in the order of 20% compared with last edition.
This big offensive of the Portuguese footwear is ongoing since the beginning of the year and provides the approach of the major markets of Portuguese footwear, but also some markets with high growth potential, such as China, Japan and Russia. Even in the last July, 30 companies joined a trade mission to Angola that pretended to deepen the knowledge of one reality in a growing market.
The trade promotion abroad is the first priority for the Portuguese footwear industry that for the first time in 2007, placed in international markets over 90% of its production.
Moreover, the footwear is the product that more positively contributes to the Portuguese trade balance (with a surplus of 800 million euros), so APICCAPS and AICEP have been promoting the participation of Portuguese companies in the main forums throughout the world.
Since 1995, the footwear sector has participated in 293 actions abroad, with more than 4 100 presences, involving more than 350 companies.
The three major objectives of this promotional campaign are: consolidating exports on European markets, attack new markets with high growth potential and moving the production to higher-value segments.