The Portuguese Footwear will participate in the most relevant professional fairs worldwide. If Germany, Spain, France and Italy already have a substantial
attention from the Portuguese companies, this year the main investment is on two strategic markets: Japan and USA..
Portugal keeps strengthening its presence at the biggest footwear exhibition worldwide. Over 90 companies will integrate the national committee at MICAM, which will take place on 16-19 September, and MIPEL (accessories’ exhibition).
The attendance at MICAM is part of the promotional strategy defined by APICCAPS and AICEP, with the support of the Program COMPETE 2020, that aims to consolidate the relative position of the Portuguese footwear in external markets. Since the beginning of this year, approximately 200 companies from the footwear sector are participating on a mega promotional program at a global scale, which will result on the presence in around 60 of the most prestigious specialty international forums.
attention from the Portuguese companies, this year the main investment is on two strategic markets: Japan and USA..
Portugal keeps strengthening its presence at the biggest footwear exhibition worldwide. Over 90 companies will integrate the national committee at MICAM, which will take place on 16-19 September, and MIPEL (accessories’ exhibition).
The attendance at MICAM is part of the promotional strategy defined by APICCAPS and AICEP, with the support of the Program COMPETE 2020, that aims to consolidate the relative position of the Portuguese footwear in external markets. Since the beginning of this year, approximately 200 companies from the footwear sector are participating on a mega promotional program at a global scale, which will result on the presence in around 60 of the most prestigious specialty international forums.