The Portuguese Footwear industry will carry out a special campaign in markets with high growth potential for Portuguese companies, such as Brazil (Fimec and Francal), China (Dongguan China Shoes and Shoes China), United Arab Emirates (Expo Riva Middle East, Motexha, Dubai Footwear Expo Shoes, Abu Dhabi and Who s Next Dubai.), USA (Sole Commerce and Capsule NY), Greece (Hellenic Shoe Fair), Japan (ISF and Rooms), Poland (BTS in the Poznan Fashion Week ) and Russia ((Euroshoes, Mosshoes, Obuv Mir Khozi and Shoes Access). For the Portuguese footwear Industryr, wich  already exports to 118 different countries, that investment in new markets it is strategic.

There are also being developed an external image campaign in the sector, that through the affirmation of a young industry, modern and future-oriented, that combine tradition with high technology, and the know-how to the best design ever .