Senhor prudêncio, the brand of men’s shoes and accessories was launched at London Fashion Week by Portuguese designer João Pedro Filipe.
With a degree in Fashion Design by CITEX, in Porto, João Pedro Filipe complemented its formation in 2008 with a Post Graduate Program in International Fashion Design by the Institute Français de la Mode (IFM) in Paris. The designer who in 2010 opened the João Pedro Filipe Studio is one of six designers selected and supported by Fashion Hub 2012, the fashion platform created within the European Capital of Culture Guimarães 2012.
The purpose of the Fashion Hub platform is to strengthen the idea of northern Portugal as a fashion hub for the world, supporting young designers and brands in their internationalization. Among other opportunities, the creators presented their work at London Fashion Week and Modtissimo in September and participated in the fair Lille Fast Fashion/48h MAISONS DE MODE, in November. João Pedro was awarded with the British Council Young Creative Fashion Entrepreneur 2012 that allowed him contact with the fashion industry in England. The designer was presented at several meetings, seminars and events that took place during London Fashion Week.
Based on the collections of its grandfather, the Senhor Prudêncio defines itself as the personification of a traditional cobbler from 50s, in the era of branding and communication. Joining know-how of other times with the image of the portuguese footwear, as an quality product, this brand assumes itself as an 100% Portuguese product and presents shoes and accessories of premium quality - shoes, belts, gloves, man wallets and bags and also boxes to care and maintain the shoes. The brand is aimed an audience attentive to fashion, but also sensitive to the contemporary cultural scene in its various aspects.