Outside the Fortezza da Basso, stand hundreds of photographers: trade press, bloggers, international newspapers, televisions and fashion magazines. The goal of them all is the same: to capture the curious, irreverent and modern looks of the most fashionable men of the moment. During these days, Florence hosts the most prestigious menswear fair worldwide. When entering, the street style sets the tone of next season’s trends.
Inside the fortress walls, over 1100 exhibitors spread for more than 10 pavillions present their proposals for 2016’s winter. From stockings to ties, from suits to footwear, the dispute is an authentic world of details, trends and colors.
Along the exhibition area, we encounter with some Portuguese companies that found the opportunity of promotion in a fair, which is the biggest stage of masculine market segment.
Although it lays firmly on the ground, Pitti Uomo is a fair turned to outer world. Within the 59.000 square meters of exhibition area are concentrated 1100 brands from over than 30 countries. The Portuguese footwear has managed to stamp the passport for event with bold collections, which seek to lure the luxury market. Brands such as The Last Conspiracy, Eat my Dust, Swear and Common Cut found in this fair a privileged opportunity to contact with their market segment.
Jean Bonde-Poulsen, international director of The Last Conspiracy, believes this fair is a privileged business area: “This is already the sixth time we exhibit here. We have 40 buyers in Florence and we work with the best distributors throughout Italy.”
The clothing sector was also represented by Portuguese Flannel, La Paz and Dielmar. “We decided to come to Pitti not only for the Italian market but because it is a mandatory field for every international buyers”, states the director of Portuguese Flannel, António Magalhães, who participated for the first in the event.
José Miguel Abreu, from La Paz, believes Pitti “is an ecletic fair concerning the brands and it makes all sense to start presenting the collections here.”
“The world of masculine fashion is looking to the future with confidence and renewed strength”. This is the statement of Pitti’s organization, which finished the event with a remarkable double-digit growth on the number of European participants.
The final numbers confirm an upward trend registered during the fair: a total of 24.800 buyers (increase of 4% over the edition in January 2015), 8.800 from abroad (increase of 2,5%) and 16.000 Italians (increase of 5%). The total number of visitors was 36.000.
The great international success of this edition was driven, according the organization, by the double-digit growth of almost every European market. “We’re really pleased with this Pitti Uomo edition. We look to the future with confidence and knowledge that Florence and Pitti Uomo are still the best places to be on the map as far as world fashion goes”, says Raffaello Napoleone, Pitti Immagine’s CEO.