Eureka opens the first store in Germany

On the 22nd of April Eureka opened its 1st store on the German market and its 3rd store in a franchising regime. 

The entry into the German market is a milestone for the brand’s internationalization strategy, therefore extending its distribution network to a total of 29 stores. Located on the privileged commercial area Dueren – Wilhelmstrasse 9, the latest store presented the Spring-Summer of 2016, “Blend”, with the same concept implemented in Portugal.

Also integrated on the brand’s geographical expansion is the opening of a pop up store in the Netherlands.