Portugal strengthens presence in the fair of Garda-

- Fair of Garda mark the beginning of second phase of promotional campaign of Portuguese footwear.

The Portuguese footwear industry will strengthen the presence at Expo Riva Schuh, with 36 companies. This is the biggest participation in the fair of Garda (northern Italy), that will be held between 14 and 17 June this year, and it represents an increase of around 20% compared to edition homologous. The presence in this important forum, will also mark, the beginning of the second phase of the largest promotional campaign of the Portuguese footwear, which has the support of the QREN Program.

The high point of this campaign is planned for September and will translate into a strong presence in the main international exhibitions of the sector. So, significantly 20 companies will participate in the GDS and so many in Modacalzado, while in MICAM, currently the largest fair of footwear in the world, more than 70 Portuguese exhibitors should participate. The Portuguese shoes will make it´s presence, also, in the Las Vegas fair (WSA) and in the Poznan fair (Poznan Fashion Week).

Already in next July, 30 companies will integrate the APICCAPS trade mission to Angola that wants to deepen the reality of a market with high growth potential for the Portuguese footwear.

The Portuguese footwear industry is ongoing, this year, the largest promotional offensive in international markets. The promotional campaign abroad will involve a total of 140 companies, and an investment of 8 million euros (21.4% more than in 2007).

The foreign trade promotion is the first priority for the Portuguese footwear industry that for the first time in 2007, placed in the international markets over 90% of its production. The footwear is, moreover, the product that contributes more positively to the Portuguese trade balance (with a surplus of 800 M), so the APICCAPS and AICEP have been promoting the participation of Portuguese companies in the major forums around the world.

Since 1995, the footwear sector has already participated in 293 operations abroad, with more than 4 100 participants, involving more than 350 companies.

Consolidating exports on European markets, approaching new markets with high growth potential and moving the production to higher-value segments are the three major objectives of this promotional campaign.