SWEAR was founded in 1997, quickly establishing itself as a cult UK shoe brand, reflecting the dynamic and vibrant London culture and music scene. 

The brand stands for individuality and self-expression, as the core of its design ethos, yet at the same time embodying universal inclusiveness. SWEAR is a future-oriented brand, taking pride as a digital-led brand and being the first designer customisable sneaker in the market. We choose to communicate our legacy through new, bold movements and embracing cutting edge, forward-looking practices.