It’s a market niche full of smiles and sweet flavors. The dreams of these clients are balloon shaped, colorful and fun. We’re obviously talking about the kids’ segment, in which Portugal is ahead on the race.
The Coolest Kids, Childs Play and Kids Just Wanna Have Fun were the slogans of the last APICCAPS campaigns, which have clear goals: increase exports, reach new clients and conquer new markets.
The Portuguese exports of children’s footwear increased to a total of 85 million euros, in November 2020. Thus, the growth potential is highly significant. "The children’s footwear sector is a very specific and demanding segment. With the Portuguese companies’ know-how of generations and a strong development capacity, we can make a difference in this very demanding segment", says the president of APICCAPS, Luís Onofre.
Buying children’s shoes is ussually a parent’s choice. Producing them requires lots of care, time, repsonsability and abose all passion and knowledge that is not for everyone.
Choosing Portuguese Shoes is the natural option for those who think children desserve only the best.