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DiVERGE in new Clooney's movie

- 14 Jan 2021

News DiVERGE in new Clooney's movie

DiVERGE's shoes appear on George Clooney’s new movie

It’s not the first time that the Portuguese footwear gets a highlight in Hollywood. This time, it was DiVERGE shoes on George Clooney new movie.
"The wardrobe manager found DiVERGE through our online ads. She liked a specific model and was excited when she knew our sneakers are all customized and that we could easily introduce elements that could match the clothes that the actress Felicity Jones was going to wear on the movie”, stated João Esteves on an interview with Jornal de Negócios.

Although the movie is out now, the contact with the movie producer is not recent, as it happened over a year ago. In 2019, the producer of the movie "The Midnight Sky”, "ordered 12 pairs of shoes from DiVERGE for Felicity Jones and her doubles”. However, there was no guarantee, as the order only came in the beginning of 2020. "DiVERGE was chosen for the looks of the character Sully, a pregnant astronaut that is on board of a space ship that will have to save humanity”.

The chosen model was "Minimal High”, in light grey, with the teal symbol on the heel. "We didn’t have many expectations of the shoes being visible, but they are actually very recognizable in several moments”.

"This choice by a Hollywood producer makes us very proud but, more than anything, is shows the great potential of DiVERGE as a sneakers brand, which is also evidenced by the sales to 35 countries worldwide”, stated the CEO to Jornal de Negócios.

The brand was founded by a group of friends that felt a frustration with "the difficulty of finding sneakers that made them feel special and that perfectly matched their styles”.
The brand entered the market by the end of 2019. Currently, it exports over 90% of its production to markets, such as Germany, the USA, England and Italy”.

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