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GAPI Awards

27 Dec 2011

News GAPI Awards
After Oporto (MOCAP), Madrid (Modacalzado) and Milan (MICAM), it is Dusseldorf’s turn (GDS). Six Portuguese brands were distinguished in Germany by their innovating character, 4 of which for the first time.  The collection of wooden clogs by the brand Xuz was one of the highlights.

 They won the award “Revelation Brand”. Xuz was launched three years ago by Carmo Alvim and Rita Melo with the aim of “going back to the origins” in a remake of the clogs used in the past. The boots, clogs and sandals have a wooden base and are handmade “in order to avoid massification” revealed Carmo Alvim.

Also the Portuguese brand Profession Bottier won for the first time in Dusseldorf in the class “Prestige Colection”. Originating in Santa Maria da Feira, the brand invested in a luxury men footwear line and caught the attention of VIP’s like Nicolas Sarkozy and Michael Bubblé. Ruben Avelar considers that “the daily work, the care for details, the selection of quality materials and the providing of suitable pieces for each customer make Profession Bottier a very innovating brand”. Another determinant factor is the combination of quality, good service and modern designs with the traditional procedures that will ensure the presentation of a product of the highest quality.

Cohibas, Cubanas e Telyoh were distinguished in the class Design for the categories men, women and children. André Fernandes considers that “the attribution of the Innovation prize means that the developed strategy in terms of collection and brand work has quality and should be continued; bearing in mind that  Cohibas is placed in a market of high competition”. For the Responsible of Cohibas, the diversity of the proposals and the possibility of personalizing the articles make Cohibas a brand of reference. “We’ve attained the necessary stability to proceed to new projects”, highlighted Andre Fernandes. As for Cubanas, it was awarded for the first time the “Footwear Oscar”. 

For the first time, GAPI prizes distinguished a “new talent”. The winner was Eugénia Elisabete Sousa Tavares, graduate of the Course of shoe and leather goods designer from the Professional Training Centre of the Footwear Industry.

Over the last few years the Innovation Prizes on the Shoe Line, an initiative of the CTCP (Technological Centre of Footwear in Portugal) and of the INPI (National Institute for Industrial Property), together with GAPI (Industrial Property Supporting Office) have already rewarded over 30 Portuguese brands.