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Generation 4.0: Andre Oliveira

News - 28 Jul 2018

News Generation 4.0: Andre Oliveira
He works at Cindicalfe since 2008. With a background in Economy but the footwear sector was always a part of his life. He has created the comfort footwear brand FLEX&GO, which continues to appear in women’s feet all over the world.
Let’s meet André Oliveira, from Cindicalfe.


Why did you decide to work at Cindicalfe? Was it a natural choice?
All my family had/has connections to footwear, from my great-grandparents to my parents. From an early age that I’m used to visit the factories and get to know stories about footwear.
When I was a teenager I also used to help at the company during the long summer vacations. Since this reality was always present in my life, working at Cindicalfe seemed natural and I wouldn’t change a thing.

What have been the biggest challenges in this process of managing a brand/company?

Do a lot with little. I believe this is always the biggest challenge. Developing collections is an arduous path with several aspects involved but everything becomes easier when there’s willingness and a brand’s strong DNA. Design desirable collections and constantly be on a high quality level is our best business card. The best of all is being successful with FLEX&GO and having increasingly more doors open with that code.

In your opinion, what does the new generation of entrepreneurs has to offer to the sector?
It’s hard to answer generically, but from the people I know, I think our generation is the one with more academic training. I believe these tools allied to the previous generations’ know-how can boost our brands/companies in international markets. There’s still a lot of work to do and the challenges are huge. I believe technology will increasingly establish itself at the expense of labor-intensive work combined with the standard values of design and quality. There’s also necessary to increasingly explore and work on the new sales channels. Being able to reach the final customer can be a great advantage in terms of competitiveness in comparison to other countries. Transform the commodities we manufacture into essential pieces for a better outfit. Ensure the wisdom of the art will be vital.

In what way do you believe it’s possible to evolve the footwear industry in the coming years?
Everything will depend on the way we can catch up with evolution and if there will be measures (laws) that can help us prosper. There will have to be dynamic and entrepreneurial people, who clearly and transversely envision the future about developed countries.
Shortening distances, from the industry to the costumer, can be the key to success and for that there’s technology and the art of seducing the consumers.
Therefore, I think we need to evolve our production to more own brands and this way we’ll have our future preserved. And, once more, the youngsters will give a strong contribute in this matter. And be aware that I’m only talking about the national industry scene.

What piece of advice would you give to a youngster who is entering the industry?
“Give up” :)  I’ve been hearing this from the older since I was young. Maybe I went forward because of this.
Without a doubt, I’d say for them to make a difference, to learn as much and as fast as they can about the art and for them to have a strong will to be successful. Ah! And definitely to have the courage to try new and different things.