Portuguese footwear at Pitti Uomo
- 30 Jun 2021News
Considered by many as the Mecca for men’s fashion, the Florentine fair is one of the most influential in the industry, bringing together international brands, buyers, media, influencers and Fashion enthusiasts. Besides signaling 100 editions of Pitti , this one is particularly important as it marks the return to physical tradeshows after a year under the COVID 19 pandemic, which took a heavy toll in the apparel and footwear industries.
Ambitious for the firts time at Pitti Uomo
Portuguese shoe brand AMBITIOUS is making its debut at Pitti Uomo during the renowned tradeshow’s 100th edition. Resuming normality is more important than ever and a crucial step for AMBITIOUS’s ongoing strategy to go global and cement its positioning in target markets.
For SS22, the AMBITIOUS is presenting a carefully curated collection that brings back and expands iconic lines such as Haven and Rhome, while introducing new ranges that portray its vision of contemporary footwear. The collection also reinforces Ambitious commitment to environmental responsibility , by introducing CAP a 100% Eco sneaker made entirely from recycled or eco friendly materials (images below).
But its not the only one. Mariano Shoes will also be presented at the event, as well as Atlanta Moccasin.
In the clothing are, you can find the portuguese brand Vandoma, specialized in ties and bow ties.