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Portuguese presence at GDS shoots up

News - 26 Jul 2012

News Portuguese presence at GDS shoots up
Portuguese presence at GDS has come to rise in a striking manner in the last years. Next September, there will be 74 Portuguese companies attending the Dusseldorf fair, which correspond to a 5,7% rise. In terms of area the Portuguese delegation will occupy 1940 meters square of the fair, which represents an increase of 7% compared to the last edition.

Strategically, the German market is considered a priority to Portuguese companies. In effect, the German economy is the main driving force of the euro zone and is also the market where footwear imports are growing the most. Portugal during the first five months of the year, placed in Germany 5 million pairs of shoes with a value of 121 million Euros, representing an increase of 6.9% compared with same period in the last year. More than reason for a grand strike by Portuguese footwear on the “fair of fairs”.

The GDS will be determinant for a new approach to the sector not only to German retailers, but also to the more than 15 thousand foreign visitors that are expected. In effect, it is predicted that 30,000 visitors from 80 countries visit Dusseldorf, the city that is considered the centre of the German fashion industry, where 400 marketing and advertisement agencies are located, 1300 showrooms and over 1400 fashion commerce related businesses.

In GDS (860)and Global Fashion (345), bouth fairs that will occur simultaneous will be present more than 1300 exhibitors from all over the world, wich represent an increase of 1% compared to the last edition.

The presence at the GDS inserts itself in the promotional strategy defined by APICCAPS and AICEP, with the support of the Compete Program, and that seeks to consolidate the relative position of Portuguese footwear in the traditional markets, but also diversify the destiny of exports, approach new markets and make it possible for new companies to initiate the internationalization program.

In Germany, in addition to presentation of new collections, other surgical initiatives will be developed that, essentially, seek to reinforce the Portuguese presence in the German market. Over a dozen Portuguese companies will participate in the GDS fashion shows, as also the Prizes for Innovation in the Footwear Rank – GAPI 2012 will be awarded.

16 events in Setember

Since the start of the year, over 150 companies from the footwear industry are participating, in 2012, in this mega promotion programme of international scale, in a global investment of around eleven million Euros that will translate itself in the presence in over 60 of the most prestigious international forums of specialty. In September, the sector will participate in 15 different events abroad. Naturally highlighting the presence at MICAM, that will be held in Milan, from the 18th to the 21st, that will count on the presence of over 79 Portuguese brands (more 5,3% than in September 2011)