A new ride

One. Two. Three…60. This is the number of promotional initiatives Portuguese companies may find themselves involved in from January. About 200 companies will participate in the external promotional programme developed in 2019 by APICCAPS and AICEP, with the support of the Compete Programme.

Portuguese footwear has one of the largest commercial offensives in foreign markets planned for 2019, where 95% of its production is destined. National companies will consolidate their presence in the wider European market with initiatives at, for example, Expo Riva Shuch, Gallery, Micam and Momad, as well as other more distant markets. The USA and Japan will be two of the more regular targets. Because…the Shoes Must Go On.