Ara’s new store inauguration was Thursday, 13th, in the heart of the Portuguese capital, in Saldanha. This new space reinforces the brand’s presence in Lisbon. It’s a wide store with modern decoration and a broad diversity of genuinely comfortable footwear models.
German brand of comfort footwear, ara was created in 1949 and is present in around 60 countries. It’s in Portugal since 1974 with 3 own stores, 10 shop-in-shop ad over 40 ara distribution points all over the country. It also has a factory in Seia, which produces over 7 thousand pairs per day.
After the reformulation and restructuring of the brand in 2016/17, now ara has reached the implementation of new own stores. More modern, with a pleasant environment, more practical and decorated with traditional and captivating images. The sector experts have already considered this decoration concept of the footwear stores one of the most creatives ever.
Ara has become a symbol of rare combination between contemporary design and exceptional comfort. Its collections have a huge diversity of shoes that are as much enjoyable to look at as to wear. Ara has been designing its high quality footwear for almost seven decades, faithful to the theme of every shoe being so individual as who wears it.