It’s called Shoeply and will revolutionize the market.
This new project of Kyaia Group aims to bring closer the brands with retail manufacturers, as well as change the actual process of footwear marketing.
After the launch of Overcube, this new B2B platform will allow retailers from the sector the access to great brands. The project will operate as a virtual showroom, therefore simplifying the availability of new models and trends with just a click.
To Amílcar Monteiro, Kyaia’s CEO, “the whole sector is formatted to work for two collections a year and all its commercial structure is prepared for that. This seasonality is nowadays questioned by the climate and consumption habits, which are no longer the same. Now people are buying by necessity, not according to the time of the year”.
As main advantages, the group highlights “the easiness of access to all available products, the flexibility in the purchasing process and cost reduction. This solution optimizes both production and product marketing times”.
This is also a way for Kyaia Group to reduce costs in sample production, for instances. According to Amílcar Monteiro, the three brands of the Group (Fly London, Softinos and ASPORTUGUESAS) produce over 20.000 pairs of samples per year.
In the future, Shoeply will allow the presentation of a higher number of collection both per year and per brand. The platform will be officially launched in the upcoming months.