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New Generation - Beatriz Vasconcelos from Névoa

Her debut was in the last edition of MICAM. However, this a dream in which Beatriz has been working on for a long time.

In December 2018, Beatriz won the competition at ModaPortugal, in the footwear category. Névoa is the new brand of this young designer, which reflects her own image.

www.nevoashoes.com/


How did this project emerge?
I was always passionate about footwear. I have always been so demanding when choosing my shoes that, in fact, I have gone to another cities on purpose to choose them. When I was at the Faculty of Fine Arts, one of the activities I enjoyed doing the most was painting but I never thought I’d have a future with it. I thought it was a lonely job and I wanted something more connected to companies. Ideally, something that would connect the creative part to the entrepreneurial side. So, I started to have this idea of creating a project in the footwear field. I knew it was an industry that was very recognized in Portugal and, so, I decided to combine the creative side to a product I love.
Then, I attended two courses at Academia de Design e Calçado, one design course and other about modulation, I did an internship at the Footwear Technology Centre of Portugal, where I had the opportunity of exploring different areas within the footwear industry. I was in the marketing and information technologies departments. After that, I went to travel by myself and that’s when I decided to create my own brand.

How does Névoa distinguish itself?
The brand is my mirror. I called it Névoa because I wanted to create something that could have creative added value. To me, creating a brand is also creating a philosophy because I’m with the client 24/7, 7 days a week, namely in the social media.

You won the ModaPortugal competition in the footwear category. In which way has this award pushed your career forward?
ModaPortugal was a boost of confidence in the right direction. I went to travel a week before winning the competition and this trip was very important for me. When the competition happened, I felt I couldn’t waste more time.

In your opinion, what does the new generation of entrepreneurs has to offer to the sector?
We’re very open to the world. We’re educated. When I don’t know something, I go look it up online and I have access to everything. I think my generation is more independent, more globalized.
I believe that, in the future, people will be careful with the products they buy. Fast Fashion is changing and, because of that, I want to be Slow Fashion and make sporadic collections.

What piece of advice would you give to a youngster who is entering the industry, such as yourself?
“I’ll help you”. I think this is best advice. I think that, right now, Portugal is a great opportunity for youngsters. Therefore, I’d ask entrepreneurs to be available and open their doors to the young talents. And I believe that’s already happening. There can be interesting partnerships between companies and young designers and, in an initial stage, everyone wins with that.

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