Miguel Moreira, Gladz
Miguel has been working at the family business for 10 years. Footwear has always a passion. With an academic background in Management, Miguel Moreira, alongside his family, has taken the lead of Gladz, the new brand of the company Fernanda e Oliveira.
Why did you choose to work on the footwear sector? Was it a natural choice?
Yes, definitely. I grew up with footwear all around me. I remember being very young and going to “help” on the factory during the summer vacations. It’s a passion that I gained throughout the years. When I had to choose a degree, as my parents were the factory owners, I decided it made sense to pursue the financial area. When I came to the company, we started thinking about the idea of creating an own brand.
What do you believe are the biggest challenges in the succession process?
Although I always had freedom to choose, as soon as I got to the company, I’ve always included my parents in the decision-making process: they always have a say in the matter. It’s a compromise between generations. And for me that’s what makes sense.
In your opinion, what does the new generation of entrepreneurs has to offer to the sector?
This new generation, which is succeeding their parents, has a common characteristic: the investment in own brands. A few years ago, this kind of thinking didn’t exist. We were solely focused on the production but nowadays that has changed. Every businessperson wants to leave its mark on the world.