Portugal invests in Ireland

“This is a surprisingly full of opportunities market for the Portuguese companies”. To Miguel de Almeida e Sousa, “Ireland is in a growth phase and the businesses with Portuguese companies can be very interesting”. These words are from the Portuguese Ambassador in Dublin, within the context of the entrepreneurial mission carried by APICCAPS, last November.

Overall, three Portuguese footwear brands (JJ Heitor, PintoDiBlu and Telyoh) participated in the promotional initiative in Dublin. For a week, the Portuguese companies contacted with the local reality and got to know, in loco, the main players of the sector. In practical terms, the initiative consisted of a reception at the official residence of the Portuguese Ambassador in Ireland, a presentation of the Irish market and of the participating companies and a “Retail Tour” to the main footwear stores in the Irish capital. Moreover, “B2B” meetings, coordinated by the Embassy services, were promoted with some of the most important local retailers.

“I believe the footwear sector is a perfect example of the type of products this market is looking for. The Irish customer is demanding but is available to pay the fair price of great added valued products”, stated Miguel de Almeida e Sousa.

Sandra Boucinha, of the participating company PintoDiBlu, believes “the main goal of participating in this mission was accomplished: we opened doors and stablished important contacts”.
According to World Footwear Yearbook, in 2017, Ireland imported 38 million pairs of shoes, worth 469 million euros. The UK (58% share of imports), China (14%) and the Netherlands (5%) are the three main market suppliers. In 2017, Portugal exported to Ireland 576 thousand pairs of shoes, in the amount of 16 million euros. This represents an increase of 60% since 2010.