Rawcube: a new brand at the distance of a click
Digital seems to be the keyword of Kyaia Group, which just launched Rawcube, a 100% digital footwear brand.
Digital seems to be the keyword of Kyaia Group, which just launched Rawcube, a 100% digital footwear brand. “There’s no limit for creativity here, not even for the launch of new models: everything happens at the distance of a click”.
To Amílcar Monteiro, this is a solution that will gain scale in the next years. “When the first online stores appeared everyone said that no one would buy shoes without seeing them and trying them on. Nowadays, millions of pairs of shoes are sold online and it’s a growing business. If it was possible for the consumer to buy the product without seeing or touching it, why not convince the professionals that is possible to work in a completely digital way?!”.
the new brand of the Group will be the first on Shoeply. The first collection will only have four unisex models and will not use leather. It will have an unpredictable urban design and a new model will be launched every three weeks”.