"We don’t mind working hard, but we also like to have fun. So after 40
years in the footwear business, designing and producing injected soles
for all around the world, we’ve decided it was time to sell the product
of our imagination.
For a weekend we weren’t just a young creative team. We were people seeking a happiness formula. Spending quality time together and figuring out what we knew about joy.
We played cool, brainstormed, fooled with words and rummaged our feelings to collect the flavors, the colors and the shapes of the simplest pleasures in life. In the end we’ve made shoes out of it.
Our shoes taste like the sweetest sweets: A feast of ice cream, jelly beans, gummy bears and popsicles. They sound like giggling and feel like a cuddle.
They smell like the Lemon Jelly philosophy"