The model and host Ruben Rua has just signed the first male line of the Portuguese brand Rufel. The collection comprises 18 models of bags, 100% leather, and it will be available from this September worldwide.
“We already were familiar with Ruben’s professionalism, nonetheless, his dedication overcame all our expectations. We couldn’t have imagined other signature in our first male line other than his”, states Ivânia Santos, Rufel’s manager.
For the model, who already signed a sunglasses’ collection, “the proposal was absolutely exciting: to create a male line according to my own needs. I believe this line not only fulfils my needs but those of all men. It's another dream come true and this partnership has resulted in full empathy and compatibility”.
The official presentation of the partnership will take place in Milan, with the model’s presence, on September 17, at theMICAM and Mipel, the most important fair of the sector, followed by presentations at exhibitions in Madrid and Tokio.