RUFEL, a company specialised in manufacturing bags and accessories for
men and women, since 1975, was born in S. João da Madeira.
Rufino Santos, then 15 years old, decided to make bags for men, investing the little money he had to buy a sewing machine. Those were very fashionable in the 70s. He began alone, in an annex of his parents' home. Being a real entrepreneur, he did it all by himself, from cutting to sewing the bag. Only later did he begun to hire workers.
Since then, RUFEL hasn’t stopped growing. and eight years ago Rufino's daughters became managers of the company. Ivânia and Carina Santos are now in charge of RUFEL, but always take in consideration their father's opinion and vast experience in the industry.