JJ Heitor

Founded more than 60 years ago in Fornos, Santa Maria da Feira, JJ Heitor was born from the vision of Joaquim José Heitor. With his insight and perseverance, he successfully guided the company through challenging times in Portugal’s footwear industry.
The development of JJ Heitor is based on a sustained growth model, leveraging the company’s key competitive advantages: especially the rigorous selection of the finest national and international raw materials, the high quality of the finished product, and the reliable fulfillment of customer deadlines.


One of our priorities is to ensure a strong and solid presence in the international market, a continuous challenge due to cultural diversity and rapid technological development.
Now in its third generation, the Heitor family continues to honour Joaquim’s vision: blending traditional know-how with contemporary design to create shoes that unite comfort, elegance, and durability. One of our priorities is to ensure a strong and solid presence in the international market, a continuous challenge due to cultural diversity and rapid technological development. Specializing in high-quality women’s footwear with a strong focus on export, the company maintains a strong presence in at major international footwear events and a remarkable client portfolio. A fundamental milestone in the company progress, and the most recent challenge was the launch of our own brand JJ Heitor Shoes in 2013. This project represents the perfect combination of innovative design and high-quality manufacturing. JJ Heitor Shoes is more than a brand! It is a legacy, built with pride, dedication, and deep respect for Portuguese tradition.