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One of Us: meet Peter

Campaign - 01 Feb 2024

Media One of Us: meet Peter
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Every year, 80 million people wear Portuguese shoes. People like Peter. 62 years old. Loves music. Peter is one of us. 
Every being is multiple in his own singularity. No one is just one element. We are complex beings, made up of layers that expand and intertwine. Each of us is a special being, a result of contexts, lessons, exchanges, loves and heartbreaks, particularities and singularities. We are born equal, but we become unique. We are special, different from each other, but capable of building bridges that make us common and enable us to live in a community.