Portuguese luxury brand Alameda Turquesa continues to strengthen its international presence with a new milestone: the brand’s handbags appear in the upcoming film The Devil Wears Prada, an iconic reference within the fashion industry.
The pieces were selected as part of the production process and sent directly to the film’s team, later being incorporated into one of the movie’s scenes.
Behind the scenes, the connection to the brand went even further: according to the team involved, Alameda Turquesa’s mules were worn continuously throughout filming, generating such enthusiasm that cast members requested to keep the brand’s pieces after production wrapped.
This recognition follows the brand’s presence in two seasons of the hit series Emily in Paris, where the character Emily wore Alameda Turquesa shoes and handbags, further strengthening the brand’s international visibility among a global audience.
Earlier this year, in March, the brand also presented an exclusive pop-up at the Ritz Paris, one of the world’s most iconic hotels, consolidating its position within the international luxury segment.
Founded by Ana and Carolina Santos, Alameda Turquesa has built a solid trajectory and is currently present in luxury stores across multiple markets, from the United States to Gulf countries. The brand has also been chosen by major international names such as Bella Hadid, Gigi Hadid, Cindy Crawford, and Kylie Jenner, among others.
"It is a journey built on hard work and creativity. Knowing that our pieces were part of the daily life of a production of this scale—an iconic universe that was so meaningful to me and to an entire generation that watched the first film twenty years ago—and then being able, years later, to see our brand featured in the second film, is something very special for us,” says Carolina Santos.
Between Paris and Hollywood, Alameda Turquesa is now positioning itself as a luxury brand with a global language, while maintaining its authenticity and elevating Portuguese design to new heights.
ABOUT ALAMEDA TURQUESA
Alameda Turquesa is a Portuguese luxury design brand, recognized for its creative aesthetic, artisanal craftsmanship, and attention to detail. With a growing international presence, it is establishing itself as a new reference in contemporary European luxury.
The pieces were selected as part of the production process and sent directly to the film’s team, later being incorporated into one of the movie’s scenes.
Behind the scenes, the connection to the brand went even further: according to the team involved, Alameda Turquesa’s mules were worn continuously throughout filming, generating such enthusiasm that cast members requested to keep the brand’s pieces after production wrapped.
This recognition follows the brand’s presence in two seasons of the hit series Emily in Paris, where the character Emily wore Alameda Turquesa shoes and handbags, further strengthening the brand’s international visibility among a global audience.
Earlier this year, in March, the brand also presented an exclusive pop-up at the Ritz Paris, one of the world’s most iconic hotels, consolidating its position within the international luxury segment.
Founded by Ana and Carolina Santos, Alameda Turquesa has built a solid trajectory and is currently present in luxury stores across multiple markets, from the United States to Gulf countries. The brand has also been chosen by major international names such as Bella Hadid, Gigi Hadid, Cindy Crawford, and Kylie Jenner, among others.
"It is a journey built on hard work and creativity. Knowing that our pieces were part of the daily life of a production of this scale—an iconic universe that was so meaningful to me and to an entire generation that watched the first film twenty years ago—and then being able, years later, to see our brand featured in the second film, is something very special for us,” says Carolina Santos.
Between Paris and Hollywood, Alameda Turquesa is now positioning itself as a luxury brand with a global language, while maintaining its authenticity and elevating Portuguese design to new heights.
ABOUT ALAMEDA TURQUESA
Alameda Turquesa is a Portuguese luxury design brand, recognized for its creative aesthetic, artisanal craftsmanship, and attention to detail. With a growing international presence, it is establishing itself as a new reference in contemporary European luxury.
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