A partnership that is as unlikely as it is consensual. Ambitious has teamed up with Michelin to launch a new model of sneakers.

True to its innovative DNA and its very name, Ambitious has once again raised the standards of footwear made in Portugal with the launch of the Venture sneaker, a perfect combination of innovation, design, and functionality – the result of months of research and collaboration with the international company, in a pioneering project for the Portuguese footwear industry. What makes Venture so special? "In addition to its exclusive design, the technical soles integrate technology from JV International and Michelin that set new standards in terms of comfort and performance”, explains the company in a statement.

With the combination of Ambitious’ technical know-how and Michelin’s advanced tyre technology, the Venture collection challenges conventional boundaries. "The design reflects a relaxed aesthetic with futuristic elements by combining premium certified materials such as leather, suede and technical fabrics”, says Ambitious. The outsole features carefully designed grooves to ensure maximum traction, grip and flexibility in all conditions, making it perfect for everyday use in the city or exploring the outdoors. It’s a sneaker for men with a resilient attitude and spirit, who face challenges and life head-on, determined to push their limits.

Launched in the Spring/Summer 2024 collection, the Venture range is already an international success in more than 50 countries where Ambitious is present, confirming the Portuguese brand’s ongoing commitment to innovation and development. It represents another step in Ambitious’ journey to create innovative, functional and appealing products for today’s consumers and market, enhancing the fashion industry’s ability to incorporate concepts such as performance and durability.