Feet as a path. As momentum. As support for what comes next. At ModaLisboa, Portuguese Soul gained body, shape, and movement. It rose through dance as an expression of life, strength, and unity. Each step a statement. Each gesture an identity.
In this presentation, national footwear did more than follow the movement. It sparked it. It amplified it. It gave it rhythm and direction. The dancers, choreographed by Beatriz Mira, took the stage and made Portuguese shoes, shaped by know-how, innovation, and conscious materials, part of their own motion. They were not merely objects. They became an extension of the body. A creative tool. Both ground and flight.
"The industry is making very significant investments in automation, robotics, and sustainability. Within this context, we continue to champion leather footwear and maintain that it remains the finest raw material for shoe production,” explains Cláudia Pinto. For the APICCAPS Communications Director, "Portuguese Soul has always been a creative ground where Portuguese identity meets culture and art. And since we dance with our feet, dance felt like the natural starting point for this presentation.”
On the dancers’ feet were shoes from several Portuguese brands: Ambitious, Campobello, Helena Mar, Miguel Vieira, Penha, Valuni and Hércules.
The initiative took place within the scope of the Bioshoes4all project, which challenges the industry to rethink processes, materials, and impact, while paving the way for a new generation of more responsible, circular products, ready for tomorrow.
And the future begins with the next step.
New partnerships
Portuguese footwear was also featured on the runway of other shows. Francisca Nabinho joined forces with Helena Mar on the collection Lucky. Arndes presented boots in collaboration with JJ Heitor. Dino Alves showcased shoes by Reve de Flo. Luís Onofre also presented his new collection on the ModaLisboa runway.