"Shoes are forever" – The Footwear Talk presenting the partnership between For Ever and Fastfeet Grinded for truly circular footwear

For Ever, a leading company in the footwear components sector, returns to Lineapelle 2025, the largest international event dedicated to footwear components. However, this year, the company is taking its participation to the next level by transforming its stand into a presentation space for an exclusive Footwear Talk.

Under the theme "Shoes are forever", the talk will highlight the groundbreaking partnership between For Ever and Fastfeet Grinded, showcasing how footwear can be produced 100% from recycled materials sourced from old shoes, ensuring true circularity in the industry.

The event will take place at Fiera Milano, Hall 24, Booth C17.

•    Hélder Maias, Commercial Director of For Ever, with over a decade of experience managing development projects for footwear components for global brands.

hed the world's first facility entirely dedicated to recycling footwear into valuable raw materials.

•    Nancy Oliveira, CEO of Portugal Production, who will moderate the discussion and has been supporting the footwear industry for over 15 years by connecting all suppliers.

For Ever is a company specializing in footwear components, recognized for its versatility and its blend of tradition with a strong focus on innovation, quality, and sustainability. Its partnership with Fastfeet Grinded, a pioneering company in footwear recycling, marks a milestone in the industry: it is now possible to manufacture new shoes exclusively from recycled footwear materials.

This achievement places both companies at the forefront of sustainability, meeting the growing market and consumer demand for 100% circular and environmentally responsible solutions.