"From generation to generation, there is a root that is kept alive, nurturing a family history supported by the shoe as a way of honouring life, generating ideas, building businesses and values, offering an object of comfort and well-being”. This is the starting point for Fred&Frederico, the new brand of the Kyaia Group.

Officially launched at the last edition of MICAM, the Kyaia Group’s new brand draws inspiration from mountain sports to create bold and comfortable models. 

"This brand is a generational tribute to the family of the founder, Fortunato Frederico”, explains Ricardo Esteves. "It is a brand inspired by mountain sports and very different from the rest of the group’s brands”. The head of Kyaia explains that "comfort has been a priority, which is also the approach of all our brands. Fred&Frederico follows some of the current market trends towards more sporty footwear associated with trail running or trekking”. 

"Grandfather, father and son, before, now and after, in a mixture of need and effort, creativity and entrepreneurship, vision and nostalgia... now all synthesised in one brand as a sign of hope, a tribute to art, a cult object that generates smiles and affection. All in a shoe full of history and stories to tell...”.