On the 18th of September, the founders of The Feeting Room opened their new store at Lx Factory, where they presented two special items bearing the label of their own brand, Coup d’État, which was launched in May: a t-shirt and a scarf. Established in Porto in 2015, the concept store provides a platform for national and international brands in the fashion and lifestyle sector.
Guilherme Pinto de Oliveira says that the location of the new store was "the perfect match”. "There is an interesting ecosystem here, not only of tourists, but also of locals who are starting to view this area differently. Excellent work is also being done in terms of brand curation. Lots of people are coming to LxFactory. I think it has everything it needs to establish itself as a unique concept with independent brands”.
In the future, the duo plans to expand the LOT – Labels of Tomorrow brand, which currently has only one store in Porto, to Lisbon. They will continue to follow their own curatorial approach, as each space is unique.
The new store has retained the industrial style of the existing building. Designed by the Núcleo A Architecture studio, the interior combines soft green tones, natural light, and raw textures.
At the heart of the space stands a machine that was salvaged from a shoe factory in São João da Madeira. Called a ‘conveyor’, this large rotating structure still works and is used here to display some of the accessories for sale. Although The Feeting Room is now a fashion store, it was with Portuguese shoes that everything started.
Ten years have passed since the opening of their first store in Largo dos Loios in Porto, and only three since they landed in the capital at Chiado. Initially dedicated to Portuguese footwear, the concept store was founded by two friends, Edgar Ferreira and Guilherme Pinto de Oliveira, who are now aged 43 and 40 respectively. The store is described as a little fashion universe that showcases a range of emerging national and international brands that deserve to be recognised.
The new 220 m² store reinforces the brand’s presence in the capital and brings it closer to the artistic, cultural, and cosmopolitan atmosphere of LxFactory in Alcântara. The location reflects The Feeting Room’s identity as a hub that invites discovery of new brands and experiences. It is ultimately a space where art, design and culture come together.
With a vision of showcasing emerging talent through concepts, brands, and independent products that they deem to be unique, the brand brings together a curated selection of Portuguese and international labels in unique spaces that offer informal but memorable experiences. According to Guilherme Pinto de Oliveira, one of the greatest challenges is "constantly improving our brand curation so that we always have something new to offer. If we are selling new talent, it is important that we are able to renew our brands”.
A fashion and lifestyle immersion
For the founders, it is important that "each space is unique and different from the big chains, where all the stores are the same and sell the same products”. That’s why they always try to adapt the location, architecture, materials, and brands to suit each space. Consequently, Chiado’s smart casual style has largely given way to streetwear, offering a balanced mix of Portuguese and international brands, some of which are more well-known than others.
The store sells clothing, jewellery, footwear, ceramics, and accessories. "We continue to greatly value Portuguese products and brands, but many international players are setting the tone, so we are going to seek them out”, says Guilherme.
Notable brands include Sanjo, which has grown in the clothing segment beyond its classic sneakers that have become part of the Portuguese imagination; Cia Marítima (swimwear); Corlin Eyewear (glasses); Maison Labiche (embroidery); Thinking Mu (sustainable fashion); Rains (outerwear); Mercer (trainers); and Edmond Studios (streetwear), to name a few.
At the heart of the space stands a machine that was salvaged from a shoe factory in São João da Madeira. Called a ‘conveyor’, this large rotating structure still works and is used here to display some of the accessories for sale. Although The Feeting Room is now a fashion store, it was with Portuguese shoes that everything started.