Fair strengthens international presence with participation of three Portuguese footwear companies
Pitti Immagine Uomo 109 officially opened the season of major international menswear events in Florence, reaffirming its role as a strategic platform for the sector.
The edition welcomed around 12,500 buyers and nearly 19,000 visitors, figures that consolidate the level of participation recorded in January and highlight a strong recovery in international interest, despite the current context of economic and geopolitical uncertainty.
The 758 exhibitors present at the Fortezza da Basso — the heart of the fair — expressed a high level of satisfaction, particularly regarding the quality of buyers, coming from both traditional markets and emerging geographies. The dynamic and positive atmosphere was pointed out as one of the main strengths of this edition, marked by innovation, creative research and the diversity of the menswear, accessories and fragrances on display.
Among international markets, there was an increase in buyers from the United Kingdom, the United States, the Netherlands, Japan, Greece and Portugal, while Asian participation remained solid, with a strong presence from China, Korea and Taiwan. Northern European countries — such as Sweden, Denmark, Norway and Finland — also recorded particularly positive results.
Portugal was represented at this edition of Pitti Uomo by three Portuguese footwear companies: Algori and Ambitious, with the support of APICCAPS, and Zardus, reinforcing the visibility of the national sector on one of the most relevant international stages of menswear. The Portuguese participation reflects the growing recognition of the country’s know-how, quality and industrial capabilities among international buyers.
Pitti Immagine Uomo 109 attracts nearly 19,000 visitors
Fair strengthens its international reach with the participation of three Portuguese footwear companies
According to the organisers, the number of international buyers remained at the highest levels recorded in recent years, confirming Pitti Uomo’s continued appeal as a key meeting point for global brands, manufacturers and retailers. Italian buyer attendance, however, showed a slight decline, in line with the current domestic market conditions.
Beyond the exhibition area, the city of Florence hosted several special events that enriched the experience for buyers and journalists, including guest designer fashion shows and high-impact artistic installations. These initiatives further reinforced Pitti Uomo’s positioning as much more than a trade fair — a true observatory of international menswear trends.
The edition welcomed around 12,500 buyers and nearly 19,000 visitors, figures that consolidate the level of participation recorded in January and highlight a strong recovery in international interest, despite the current context of economic and geopolitical uncertainty.
The 758 exhibitors present at the Fortezza da Basso — the heart of the fair — expressed a high level of satisfaction, particularly regarding the quality of buyers, coming from both traditional markets and emerging geographies. The dynamic and positive atmosphere was pointed out as one of the main strengths of this edition, marked by innovation, creative research and the diversity of the menswear, accessories and fragrances on display.
Among international markets, there was an increase in buyers from the United Kingdom, the United States, the Netherlands, Japan, Greece and Portugal, while Asian participation remained solid, with a strong presence from China, Korea and Taiwan. Northern European countries — such as Sweden, Denmark, Norway and Finland — also recorded particularly positive results.
Portugal was represented at this edition of Pitti Uomo by three Portuguese footwear companies: Algori and Ambitious, with the support of APICCAPS, and Zardus, reinforcing the visibility of the national sector on one of the most relevant international stages of menswear. The Portuguese participation reflects the growing recognition of the country’s know-how, quality and industrial capabilities among international buyers.
Pitti Immagine Uomo 109 attracts nearly 19,000 visitors
Fair strengthens its international reach with the participation of three Portuguese footwear companies
According to the organisers, the number of international buyers remained at the highest levels recorded in recent years, confirming Pitti Uomo’s continued appeal as a key meeting point for global brands, manufacturers and retailers. Italian buyer attendance, however, showed a slight decline, in line with the current domestic market conditions.
Beyond the exhibition area, the city of Florence hosted several special events that enriched the experience for buyers and journalists, including guest designer fashion shows and high-impact artistic installations. These initiatives further reinforced Pitti Uomo’s positioning as much more than a trade fair — a true observatory of international menswear trends.