Cloud
Cloud Footwear is a brand established in 2012.
From early thoughts on design, a creative path was set to answer on this mission statement: to create a collection of shoes that are light and comfortable yet design-led and trendy
Cloud collections are developed and produced under the approval stamp of Joia Calçado S.A.: a well respected, family-owned business established in 1973 in the renowned footwear hub of Felgueiras, near Porto, in sunny Portugal.
The scope of the brand is to follow the significance of its name, rooted in the desire to conquer freedom, lightness and playfulness.
Cloud invites you to walk on the clouds of fashion with us.
The identity of Cloud is based on a set of beliefs that embody our way of life: when designing a pair of Cloud shoes, they think about life on the outside and a natural approach to lifestyle and interaction with the natural elements.
OUR VALUES AND MISSION
We set all our creative juices to follow these beliefs:
• We love what we do, we breathe and think footwear all the time,
• We are positive, happy people, with a creative mindset,
• We have a strong social responsibility towards our employees, suppliers and customers since the start of our family business over 40 years ago,
• We have a serious approach to the environment and keep an attitude of continuous improvement over materials and processes used in our production,
• We will continue to develop and implement internal policies that will make us a better place for our employees to work at, and a better partner to our suppliers and clients in years to come.
