Helena Mar
Our production is based in Portugal, where we work closely with experienced shoemakers who understand the process and what a good shoe really needs. Being near to those who make our shoes allows us to stay involved in every step, from the first sketch to the final result.
We work only with materials that meet our standards for comfort, durability and feel. They must feel right, last long, and age well.
Good shoes change everything. We design with that in mind. Helena Mar started with a simple idea: to make shoes that are beautiful, comfortable, and built to last. We design for women who move through life with purpose. Shoes that match their pace without compromising on style or ease. We believe in doing things slowly, with care and intention. Every pair is designed to adapt, not to trends, but to real lives.