"I think that it is always important to have our name and brand in an event of this national and international projection”, says Pedro Pereira. The responsible for Reve de Flo believes "that a partnership with one of the main national fashion designers, Dino Alves, is in line with the path we have been trailing for the development and communication of our company and brand”.
Dino Alves closed the Matphysical edition and introduced the next Winter season, inspired by Street Basket, which reinforces the collaboration of the designer with Betclic, also extended to the Betclic Collective project, the hub run by Dino that promotes the creation of capsule collections for sports brands and athletes.
The partnership resulted in two models, stilettos and boots. "It was a very quick and easy process; the imagination and creativity of Dino made the rest. Dino wanted a classic stiletto that allowed him to adapt the Street Basket style of his new collection. We easily arrived at a stiletto, where we applied the red and white straps that are also used on clothes. It was also developed a boot with one of its fabrics used in clothing coordinates so that the boot was quite high and wrinkled and fit the more Street style”, concluded Pedro Pereira.