Menu close

DiVERGE launches the first collection of NFTs

13 Apr 2022

News DiVERGE launches the first collection of NFTs
DiVERGE, the Portuguese brand of fully customizable sports shoes, has just launched the first collection of NFTs (non-fungible tokens), which also grant sneakers to the buyers 

DiVERGE is a Portuguese brand of sports shoes launched about two years ago, with several fully customizable shoes that work as a white canvas to be filled by the imagination of each person in the development of their customized sneakers. The purpose is to empower the individual through self-expression while promoting environmental and social impact.

Hence, NFTs allow DiVERGE to collaborate with artists more regularly and in-depth, providing additional canvases for new audiences, and rewarding them. "DiVERGE gives artists the opportunity to integrate their art with sneaker culture, linking the virtual and physical worlds in the process, and consumers the opportunity to own a virtual work and a pair of sneakers with illustrations of that same work”, says the brand in a statement.
The first DiVERGE collection of NFTs includes 20 items, and was designed by Frederico Ramires, a Lisbon artist who began his career painting and then transitioned to drawing:… "If we give importance to these things, then drawing is no longer seen as an art separate from life, becoming in turn part of it”, says Frederico Ramires.

Whoever buys these NFTs will own the piece created by Frederico Ramires, and is entitled to receive one of the 20 pairs of exclusive sneakers with the artist’s work.

"In addition to giving us the ability to collaborate with artists more regularly and in-depth, this technology has brought a wave of collectible digital assets – primarily art-related – that have gained popularity for the same reason we all collect something: it materializes our passions, connects us to interests close to our heart and helps to define ourselves”, says João Esteves, CEO of Diverge, adding: "Further developing our purpose, we also open our platform to future artists and creators and invite everyone interested in this project to join DiVERGE, helping us spread this creative and empowering network”.
DiVERGE is a Portuguese sneaker brand that produces only by order, inviting each customer to customize their sneakers and tell their story to the world through them. DiVERGE products are handmade in Portugal, and use only premium materials in their exclusive customization process, from soles to different types of leather and textiles.

Collection of DiVERGE NFTs by Frederico Ramires here.