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Footwear industry is now more optimistic about the future

02 Dec 2021

News Footwear industry is now more optimistic about the future

This is the main outcome of the most recent edition of the World Footwear Business Conditions Survey, conducted during the month of October. Today we bring you a summary of some of the main conclusions.

After a very difficult year for the business, the most recent statistics for footwear trade show an uplifting picture of recovery in the first semester of 2021. The latest projections of the International Monetary Fund and the World Bank estimate the strongest growth of the world’s GDP of the last 80 years in 2021. Obstacles to vaccination and additional COVID-19 waves may, however, create obstacles to economic recovery worldwide.

With all this in mind, the general outlook of this survey is nevertheless optimistic. Most of our panel members believe that, over the next six months, the quantity of footwear sold will increase along with prices, which is a positive evolution in comparison to the perspectives from some months ago. Most of our respondents also expect their businesses to have a strong health in the next months.

The recovery of the demand, together with the supply-chain problems that are affecting the world economy, are pressuring the footwear business. The cost of merchandise or raw materials, as well as human resource problems, are now the main sources of difficulties for the industry, according to our experts, with references to insufficient demand having collapsed.

Asked about the evolution of footwear consumption in 2022, most of our panel members expect moderate growth (between 1.5% and 5%) compared with pre-pandemic levels. Should these forecasts prove accurate, footwear consumption will grow by 3.3% in Oceania, 3.2% in South America, 2.4% in Asia, but only 1.8% in Europe and 1.2% Africa, and fall 3.6% in North America, this year, on average.

Half of our experts do not believe that the footwear business can achieve carbon neutrality by 2050.

Get the business Survey here