Lemon Jelly has arrived at Breuninger, Germany’s most famous "department store”. With its Pool Party installation, Lemon Jelly lands in Stuttgart until the 3rd of June and moves to Düsseldorf on the 4th of June, where it will entertain all store visitors until the 24th of June.

At this pop-up, it is possible to discover the latest additions to the brand’s Spring/Summer 2024 collection, with a focus on all the summer essentials such as slides, mules, sandals, and bags. The look of the pop-up brings summer into the stores, with a pool of more than 35 square metres where yellow, touches of blue and aqua dominate the light and textures.

This initiative by Lemon Jelly highlights the brand’s growth at an international level, with the German market being one of the most relevant and a strategic bet. According to José Pedro Silva, "these investments are extremely important for the brand, allowing us to increase Lemon Jelly’s visibility among potential customers and satisfy those who already know us and are waiting for our new products”. The marketing director of Lemon Jelly stresses that "sharing space with other international brands strengthens our positioning, which is also one of the main focuses of our brand strategy”.