Once upon a time… There was a footwear brand. A lot of stories begin this way and almost all of them are enchanted. For three decades, it has been captivating the public wherever it goes worldwide. Its name is Nobrand and it’s a name full of history throughout its 30 years of existence.
But let’s begin with the past. The memoir takes us through the old footwear factory Pedreira, founded in the 50’s, where Sérgio Cunha and his partner Francisco Luskinos used to work. The footwear industry is a craft inherited at birth for both Nobrand creators. However, in 1988, while on a trip in New York, everything’s changed. “I remember us spending the whole journey from New York to Oporto (which is not small) idealizing our brand. We wanted our own project, closer to the customers”, explains Nobrand’s CEO, Sérgio Cunha.
The brand was born with a major pre-requisite of flying high and, nowadays, it’s in every part of the world. It is present in 20 markets and has an invoicing over 14 million euros. “It’s good to look back and compare realities. At the beginning, we had the goal of producing just five thousand pairs of shoes and, nowadays, we produce thousands”.
The brand’s name was not randomly chosen and has been, through the years, an essential point to the company’s strategy: “we gave in toto the word Nobrand. And when the slogan ‘There’s No brand like Nobrand’ appeared, we realized the brand had the DNA we were looking for and that, most of all, we had a versatile brand”.
Throughout its 30 years of existence, hundreds of models are part of the brand’s portfolio. Thousands of pairs of shoes have left Felgueiras. With a young, modern and irreverent spirit, Nobrand has asserted itself within the sector with original and classical models. The brand is already in more than 20 countries, in multi-brand stores, and has recently invested in Latin America with the opening of a commercial space.
To celebrate 30 years, the brand launched a collection inspired by the Mother Nature. “Our goal is to build an eternal and iconic image to all, besides establishing the concept of strength and active soul, which are present on our brand’s philosophy”.
However, there are more dreams in the shoebox of the ‘nameless’ brand, which promises to continue putting on shoes in the world with irreverence. The future is composed of new faces: the next generations of entrepreneurs. “We already have a succession for the company. I want to continue to be present because I’m passionate about what I do. However, the structure is ready for the youngsters to take over the company”.
But let’s begin with the past. The memoir takes us through the old footwear factory Pedreira, founded in the 50’s, where Sérgio Cunha and his partner Francisco Luskinos used to work. The footwear industry is a craft inherited at birth for both Nobrand creators. However, in 1988, while on a trip in New York, everything’s changed. “I remember us spending the whole journey from New York to Oporto (which is not small) idealizing our brand. We wanted our own project, closer to the customers”, explains Nobrand’s CEO, Sérgio Cunha.
The brand was born with a major pre-requisite of flying high and, nowadays, it’s in every part of the world. It is present in 20 markets and has an invoicing over 14 million euros. “It’s good to look back and compare realities. At the beginning, we had the goal of producing just five thousand pairs of shoes and, nowadays, we produce thousands”.
The brand’s name was not randomly chosen and has been, through the years, an essential point to the company’s strategy: “we gave in toto the word Nobrand. And when the slogan ‘There’s No brand like Nobrand’ appeared, we realized the brand had the DNA we were looking for and that, most of all, we had a versatile brand”.
Throughout its 30 years of existence, hundreds of models are part of the brand’s portfolio. Thousands of pairs of shoes have left Felgueiras. With a young, modern and irreverent spirit, Nobrand has asserted itself within the sector with original and classical models. The brand is already in more than 20 countries, in multi-brand stores, and has recently invested in Latin America with the opening of a commercial space.
To celebrate 30 years, the brand launched a collection inspired by the Mother Nature. “Our goal is to build an eternal and iconic image to all, besides establishing the concept of strength and active soul, which are present on our brand’s philosophy”.
However, there are more dreams in the shoebox of the ‘nameless’ brand, which promises to continue putting on shoes in the world with irreverence. The future is composed of new faces: the next generations of entrepreneurs. “We already have a succession for the company. I want to continue to be present because I’m passionate about what I do. However, the structure is ready for the youngsters to take over the company”.