The first solidarity initiative of OvercubeCollectiva
The initial goal was to donate 600 surgical gowns to the National Health System (NHS). However, the first Overcube’s solidarity initiative has gathered 2374.49€, which allowed the purchase of 970 surgical gowns, which will help health professionals that a
"Together, We’re the Solution” is the name of the initiative that marked the first solidarity project of OvercubeCollectiva, the social responsibility area of Overcube, a Portuguese footwear and accessories e-commerce from Kyaia Group. From 30 March to 31 May 2020, an exclusive footwear selection from Foreva, Fly London and Softinos was for sale to a maximum amount of 50€, from which 10% of the value of each sold pair of shoes would be destined to support the National Health System in the fight against COVID-19.
This was the first OvercubeCollectiva, the newly launched social responsibility department of Overcube. A project that was born from the belief that brands, as influence agents, should try to understand how they can positively influence the lives of others.New initiative in motion