Somersby is now available to be worn… on the feet. The partnership between the Portuguese cider brand and the footwear brand DiVERGE is here and promises to make some noise. This collaboration is unheard of and introduces to the market sneakers customized with the colours and distinctive features of the drink’s brand.
"These brand-new sneakers are the result of the imagination of two brands that constantly seek to innovate and differentiate themselves in the market, providing experiences valued by the consumers. It is a limited edition that reinforces the disruptive and relaxed nature of Somersby”, said Vasco Ribeiro, manager of Other Categories and Global Markets of the Super Bock Group, in a statement.
João Esteves, co-founder of DiVERGE, considers that "this collaboration was special because it brought together two brands that stand out for their determination to diverge from the norm by always seeking to create original and relevant initiatives for their consumers”.
The Somersby X DiVERGE limited edition is already available on DiVERGE’s official website.
"These brand-new sneakers are the result of the imagination of two brands that constantly seek to innovate and differentiate themselves in the market, providing experiences valued by the consumers. It is a limited edition that reinforces the disruptive and relaxed nature of Somersby”, said Vasco Ribeiro, manager of Other Categories and Global Markets of the Super Bock Group, in a statement.
João Esteves, co-founder of DiVERGE, considers that "this collaboration was special because it brought together two brands that stand out for their determination to diverge from the norm by always seeking to create original and relevant initiatives for their consumers”.
The Somersby X DiVERGE limited edition is already available on DiVERGE’s official website.
