Risky Advertising for Safety Workwear wins Gold (2x) in the CCP Festival!
The latest big TOWORKFOR campaign took a huge risk, and that risk turned out to be a huge success.
With an irreverent campaign, TOWORKFOR captured the attention of several media outlets, created a new concept and communication style, and preset a new look on their website, social media, and packaging.
As if that was not enough, this campaign had an amazing outcome and conquered several prizes for the new TOWORKFOR ‘s marketing campaign in the most prestigious advertising festival in Portugal.
But the most important thing is the results achieved in just a few months of the campaign:
TOWORKFOR increased website visits by 300% and around 200% in online shop turnover, compared to the same period of the previous year. In B2B we increased overall turnover by around 30% and won new customers in several markets, namely Turkey, the Netherlands, Belgium, and Canada.
And the best part: none of the targeted celebrities' agents have sued the brand (yet).
WHY ARE WE BOLD? See the video
