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Centenário: 80 years dedicated to the footwear industry

Companies - 03 Sep 2021

News Centenário: 80 years dedicated to the footwear industry
The history of Centenário begins in 1941 when Camilo Ferreira had the idea of opening a shoe factory. It ran the II World War, and his dream of making quality footwear was so big that he rode his bike up and down the hill, every day, for 15 years, to join his small team at the factory.

In the beginning, the brand was focused on the domestic market, yet it quickly became necessary to go across borders. During 45 years, the production was entirely handcrafted, however, in 1984, Centenário expanded its infra-structures and modernized both equipment and logistics. In this decade, it exported 50% of its production to the European market.
80 years have gone by. Nevertheless, something remained in the company’s DNA for eight decades: the art of making shoes! Domingos Ferreira and Aureliano Ferreira, sons of Camilo Ferreira, are the current business associates, but the company counts already with third-generation members.

Centenário specializes in the production of high-quality and durable men’s shoes, produced by the Goodyear manufacturing system. But that’s not all. The company invests in the production of golf footwear, using the know-how of Goodyear production, with the Golf signature line. In 2013, the exports to the European market reached 90%.

In the luggage of these entrepreneurs are the memories of the first fairs. Spain, France, Germany and Italy hosted international fairs very relevant to the brand’s growth. The investment in high-technology was also crucial in the path of Centenário. The production, first handcrafted, evolved to include sophisticated processes that allowed the improvement in production quality, namely, the Goodyear manufacturing system, one of Centenário’s specialities.

Currently, the company exports almost all of its products to every corner of the world, having as principals markets the Netherlands, the USA and Spain. Following the market trend, it is now betting on the digital, either through online sales or as a tool to present itself and their products to the world.

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