79% of consumers change to buy sustainable products
For many, it’s just a trend. For others, is the topic of the future. For 79% of consumers, it’s a preference when buying. A study from Capgemini has found that consumers change their purchasing preferences by taking into account the sustainable characteri
The study Consumer Products and Retail: how sustainability is fundamentally changing consumer preferences concluded that there is a direct relation between sustainability and consumer goods companies’ business, as 79% of consumers change for a sustainable product. In the study, several purchasing patterns are contemplated, such as brands’ social responsibility, inclusion, and environmental impact.