The safety footwear brand TOWORKFOR made use of the International Day of Forests to unveil its new sustainability project – "Toworkfor the Planet” – as well as its future environmental goals. Broadly speaking, the company is targeting to reduce (at least) 25% of waste production and 50% of carbon emissions by 2025.

To this end, the brand promises to involve all departments in this environmental mission, passing through all stages of footwear creation: from development to production, from packaging to distribution.

According to the brand, in a press release, "these ambitious goals represent a 5-year advancement concerning the environmental goals of the footwear industry, outlined recently in the Green Commitment of APICCAPS, and of which the AMF and TOWORKFOR, of course, are also part”.

To signal this environmental commitment, TOWORKFOR launched the video manifesto "OUR PLANET, OUR JOB”, along with the official project page. In addition, it has prepared a Guerrilla Marketing Action for its main distributors with an example of what it intends to do: a floor mat produced with more than 50% recycled and reused PU, a raw material that would be wasted in the production of TOWORKFOR work shoes. "This is also an invitation from us for them to get to know and follow the evolution of the project, as it will sum up all the actions, news and changes made on the path to sustainability”, says the brand.